Friday, July 9, 2010
Welcome to Miami!!
Tuesday, June 8, 2010
In an Ideal world, Strasburg, Harper and Obama save the Gulf
I was fortunate enough to watch his post game interview on MLB TV and this kid demands a presence around him. He had the journalists basically eating out of his hands in the media room. It wasn't all roses in the media room, the way he drank his post game beverage was his unofficial 15th strikeout. While answering questions he was sipping on a green Gatorade. I don’t have a problem with the color or with Gatorade, but he missed an endorsement opportunity that would have resulted in millions for Strasburg, but he hid the Gatorade logo from everyone, and to make matters worse he sat the bottle on the ground instead of on the table. Gatorade just dropped Tiger Woods, and Strasburg has the potential to be the Tiger Woods of the baseball world.
Strasburg made it to the show which is a great accomplishment. But throwing a 99MPH fastball and a 81MPH breaking ball will only take you to Cooperstown, NY. He needs to look at building his personal brand image and that means endorsement opportunities. Get the money while you can!! The last thing I want is for Strasburg to turn out to be the next Kerry Wood who was a wasted draft pick in my opinion. He needs to build his personal brand, and take the money while people are throwing it him. Once the #1 pick in this years draft, Bryce Harper makes his debut, Strasburg will become a side show pitching next to the freak-show that is Harper's bat. Pitching is awesome and wins you championships, but lets face it, chick’s still dig the long ball!!
The Washington Nationals have something special with the 2009 AND 2010 #1 draft picks, but they need to monitor Strasburg’s progress and limit his innings over the next couple years, or at least until they can develop Harper and get him ready for his debut. I want to see Strasburg, Harper and Obama meet in the oval office and figure out how to save the Gulf. All three own the city, and since it's our Nation's capitol they own the country. If the three of them can't solve the problem who will? BP? Child Please. The rate at which the oil is spilling into the gulf, I boldly predict that the Nationals will win a world series before we completely clean up the Gulf. At this rate, they'll win one before we even plug the hole...
Wednesday, June 2, 2010
MLB Umpires...HOLY COW!!
Calling all optometrist in the greater
What would Harry Carey be saying to describe this past month in Major League Baseball? His Cubs are struggling, but the umpires struggles trumps all. Even with the Cubs limping into the month of June, Harry Carey would be belting out his famous line “Holy Cow” to fans everywhere for the excitement that has happened so early in the baseball season.
Major League Baseball has had three perfect games within a 30 day period. Check that, two perfect games, two one-hitters and a legend deciding to call it quits after 22 years. Umpires rarely self promote, but this year has been a rare exception. Joe West called the Red Sox and Yankees “pathetic and embarrassing” due to the absurd amount of time it takes them to play a game. I guess 34 combined world series championships is now considered "pathetic and embarrassing." West also recently got into an argument with a Chicago White Sox pitcher after calling a balk and soon after anger raged with the manager Ozzie Guillen. West actively seeks out the media for attention and even as has his own publicist…yeah, you heard correctly, I said publicist. He has recently hired a public relations firm out of
A lot of people have said that there is no such thing as bad publicity, and I think in West’s case that holds true. He really has nothing to lose. He’s been a MLB umpire since 1976, so it’s safe to say that if negative press forces him to resign, he can then focus on his music career as “Cowboy Bill.” If he left baseball it wouldn’t upset him. He was part of the group who quit in ’99 and wanted more money. MLB basically said “It doesn’t really matter who we have as umpires, our fans aren’t there to see you call balls and strikes.” After the umpires attempt for more money failed miserably West came crawling back in 2002 and has been an umpire ever since.
West’s PR firm probably instructed him to create the controversy on the diamond hoping that it would lead to expanded coverage on ESPN and other sports networks. Mission accomplished. Publicity helps with name recognition and brand reputation, but it's hard to tarnish a brand that no one knows exists, so any media generated with his name mentioned is considered gold in the industry! I would not put it past a PR firm to suggest that West participate in controversial calls on the field to generate media. It's a shady tactic that ruins the reputation of Major League Baseball and also gives other umpires like Jim Joyce around the league a bad name.
Jim Joyce became famous tonight after he missed an obvious out call in the 9th inning to prevent Armando Galarraga from throwing the third perfect game in the last 30 days and the 21st perfect game in MLB history. Joyce stepped up to the plate after the game and admitted he missed it and took responsibility for blowing the call. In his statement he truly believed he got the call right. Joyce refers to it by saying "It was the biggest call of my career, and I kicked the *bleep* out of it." While in tears Joyce goes on to say, "I just cost that kid a perfect game." He apologized to Galarraga and gave him a genuine hug. With a statement like that, you know he's one of the more reputable umpires in the league and also a fan of the game. He might have made a horrible call that will taint the rest of his career, but the guy showed a lot of class admitting that he altered MLB history. Joyce's intentions are pure and sincere while West just needs to take his homemade rocket to the moon (goodluck getting into it!).
By the way, The Kid decided to call it quits tonight...
Wednesday, May 5, 2010
Los Sun Still Sets in the West
I am personally not a fan of what’s taking place in
Tequila: It's a Party in my Mouth!!
As we gear up to celebrate Mexican/Hispanic culture and heritage here in the
In the week prior to today, 1800Tequila has stepped its game up in the advertising world. Advertised as classy sipping tequila, they are trying to associate themselves with the upper echelon like Patron. An advantage 1800 tequila has over Patron is that it isn't referenced in horribly written hip-hop songs (this also works against them). They are a different brand from Patron, but offer a classy logo and bottle similar to Patron. In my opinion, neither brand should be able to portray Tequila as a sipping beverage.
First of all, the terms "sipping" and "tequila" are mutually exclusive; they cannot happen at the same time. If tequila actually created a party in my mouth, then why does it require two chasers; salt before and a lime after? You slam the 1.5 ounces of tequila down your throat so you can get it over with! Have you ever heard anyone order tequila on the rocks no salt no lime?
Even a classic margarita requires Triple Sec, lime juice, and sour mix along with 1.5 ounces of overpowering tequila. Most people will opt for blended flavored margaritas since they can’t taste the tequila behind the artificial flavoring of strawberries. Some continue to drink tequila for the effects it has on their body, and others drink it hoping that it leads to a party in their mouth just like nicorette gum does for Jessica Simpson.
Just because it’s physically impossible to sip tequila, doesn't mean we can’t appreciate the Washington Husky band for their rendition, and the brilliance behind the marketing campaign that is 1800Tequila. The Game will never change, but that won’t stop them from trying!!
Friday, April 2, 2010
Holy Moly! That Ain't my Boy Masoli...
It was reported yesterday that Jeremiah Masoli will pitch for the Eugene Emeralds this upcoming summer to keep his arm in shape for the 2011 football season. This report came directly from the Emerald’s media relations department. It was written as a press release sent out to newspapers state wide, and even drew national media coverage. It turns out this was an April fool’s joke that missed its intended audience in
"Oh, somewhere in this favored land the sun is shining bright,
The band is playing somewhere, and somewhere hearts are light,
And somewhere men are laughing, and little children shout;
But there is no joy in Mudville — mighty Casey has struck out."
Tuesday, February 23, 2010
The University of Oregon football team will return to prominence
If I told you that I could take the University of Oregon and their football team’s image from complete THUGS and turn them into perfect little angels who hoist a BCS championship trophy above their heads with green and yellow confetti floating everywhere in under a year, is that something you might be interested in? I’m sure it would violate NCAA rules to actually sell that script to